The following TED talk by Malcolm entitled, “Choice, happiness and spaghetti sauce” is a brilliant thesis on segmentation and positioning. There is so much jargon-free information about why we buy and the role that great marketing plays in that process packed into less than twenty-minutes. This week’s discussion board assignment is very simple:. TEACH your fellow students what you learned by sharing an “ah-ha” moment with your group. CONNECT THE DOTS!
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